At World of Coca-Cola, experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the more than 130-year-old secret formula for Coca-Cola.  Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process.  Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with more than 100 beverages from around the world.  Also, don't miss the chance to hug and have your picture taken with the very friendly 7-foot-tall Coca-Cola Polar Bear!  All this and much more make World of Coca-Cola a unique and must-see Atlanta experience!

Located in Pemberton Place, home of World of Coca-Cola, Georgia Aquarium and the Center for Civil and Human Rights, adjacent to Centennial Olympic Park in the heart of downtown Atlanta’s bustling entertainment district.

Take the excitement and memory of your visit with you! The Coca-Cola Store offers a vast array of merchandise including decorative items, apparel, accessories and one-of-a-kind pieces, many of which are unique to the store.

In Store Availability
Available in all AAA Club Alliance stores.